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OUR FOUNDER

Duha Bukadi

Our founder, Tunisian DUHA BUKADI was an architect by training, a woman who had always shaped spaces, solved problems, and brought visions to life. But when the world paused during the pandemic, so did everything she thought she knew about her path. In that stillness, something unexpected surfaced: a long-held love for design that lived not in blueprints, but in the soles of vintage shoes. More specifically, her grandmother’s Charles Jourdan collection: elegant, expressive, unapologetically bold. These shoes weren’t just footwear. They were stories. Statements. Symbols of a woman who walked through life with grace and fire.

Without any formal training in fashion or footwear, but with a head full of ideas and a heart ready to leap, she stepped off the path she knew, and into a dream she’d carried quietly for years.

DUHA was that leap.

OUR STORY

DUHA The Brand

Not every journey begins with a plan.

Sometimes, it starts with a disruption, a moment that shakes the ground beneath you and opens a door you never imagined stepping through. The familiar falls away, and suddenly, you're somewhere new: uncertain, wide-eyed, but ready to move forward, one bold step at a time.

At DUHA, we exist for that moment.

The in-between.

The becoming. The silent, powerful decision to take a single step forward, even without knowing what comes next. The moment when something inside says: It’s time. Time to start again. Time to listen to your instincts. Time to walk in your own direction, even if the road is unclear.

We don’t just make shoes. We craft modern-day ruby slippers, radiant, bold, intentional,  full of soul and quietly powerful. We craft shoes that honor where you’ve been and inspire where you’re going.

Each pair is a symbol of magic, individuality, and transformation. Designed in all colors, styles, and sizes, our footwear isn’t about fitting into someone else's story, it's about walking powerfully in your own.

Stories from @worldofduha

FTA Bound: SS26 in Qatar

FTA Bound: SS26 in Qatar

We are equally thrilled to share that we will be unveiling our Spring/Summer 2026 collection in Qatar during the FTA Awards event. Presenting this new chapter of our journey in...

Why Silver Shoes Are the Coolest Neutral for FW25/26

Why Silver Shoes Are the Coolest Neutral for FW25/26

Metallics never truly leave the fashion scene, but this season, silver leather is stepping forward as one of the most compelling expressions of shine. Across runways, street style, and editorial spreads, silver-finished...